A Cultural Journey Of How My Team Flew Our International...

â€Å"How can you understand a regional or local culture? You go the books, to the stories, to the painting, the dance, the music, art. Because when you go to the political system, there is always a barrier. When you go to economic systems, there are misunderstandings. But when you go to the scope of a culture, you really start to understand.† – Paul Cohelo ~UN.org When Gourmet Selects decided to go Global, we realized that no matter what emerging market we entered there would be barriers. The B.R.I.C.S and M.I.S.T markets are still in its infancy stage, in comparison to western culture. Many political, social, ecological, and economic issues have hindered the development of these nations. These issues raise challenges when venturing of to an emerging market. In this essay I will take you on a cultural journey of how my team approached our international product launch, and what lead us to choosing Brazil. We began our search by selecting eight countries in the emerging market as potential candidates for our product launch (Nigeria, China, Russia, Mexico, Turkey, South Africa, Brazil and Indonesia). In the initial phase of evaluating global markets, we came up with five measurable criteria’s. The criteria’s would be eminent to the success of our international product launch. We relied on various resources such as Euromonitor and the World Bank (for ease of doing business). Existing barriers in international countries can make it difficult when launching a product.Show MoreRelatedProject Managment Case Studies214937 Words   |  860 Pagesor other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. 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